It’s 5 a.m. in Dallas, and I can’t sleep.

Can’t sleep because I’m tired and thrilled and terrified all at the same time, a deadly concoction for trying to get some shut-eye.

A small group of us made our way to the Olympic Media Summit to make some contacts and inroads for our summer adventure. I think the idea was to come down and start making a name for ourselves so that we weren’t starting from zero in July.

But guess what? We’re already known. As the incredible Vanessa Virbitsky—remind me when this is all over that we need to send her a BIG thank you note—introduced us to press agents and athletes, many of them said they’d heard the name or heard of our project already.

And that, my friends—that is cool.

That means reaching out to athletes and coaches and parents and sponsors will be that much easier. That means that getting followers and posting stories will be seen by that many more people. And that means that we’ve succeeded in a first step.

It also means something else. It means that we have the potential to do something new here. In the beginning of this project, I really wanted to get our stories into big media – the Tribune, TV, on websites. And don’t get me wrong, I still do. One of my plans tomorrow night at a barbecue will be to start collecting media sources and contacts for that exact purpose.

But it also means that we have the potential to just do it on our own and build a brand in this new media world. It means that in today’s day and age, getting stories seen by a large audience doesn’t necessarily mean utilizing a mouthpiece of old.

As I’ve been telling people here, we’re trying to fill a hole. As more and more media companies struggle with the financial problem of sending people to London, we’re ready to jump in, find stories, shoot hours and stacks of photos and video. It will be great if our stories are seen in newspapers and on newscasts and websites, but it will be even greater if we can build something to last and be proud of that others will come to and respect.

And that’s thrilling. And that’s terrifying. And that’s why I can’ sleep in Dallas this morning.

Ryan Sparrow  |  Adviser