Learning from a media pro led to a big realization
Today Anne Marie Tiernon and her WTHR crew came up to Ball State to shoot some footage of BSU at the Games, a task that I told our team while recruiting them would take no more than an hour. Two hours of filming later, I’m in awe of the things I learned and just how much potential this project has.
Anne Marie is a force to be reckoned with. She is poised, confident and extremely knowledgeable in her trade. And though I’m not going down the news-reporting path, I found that watching her work and hearing her “tips from the real world” were immensely helpful for anyone who will ever work with the media.
After my star struck phase began to pass, I also realized what an awesome experience I’m
getting as a public relations student in this program. I just planned/organized/managed a media shoot for an NBC affiliate. I will work directly with WTHR in London to make sure our partnership is operating smoothly. Anne Marie told me I was very well-organized. WOW. I couldn’t buy this kind of portfolio work.
After my PR-nerd phase wore off, I began thinking, ‘WE ARE A BIG FREAKING DEAL!’ BSU at the Games has become a project of scope I could have never imagined. Honestly, I just wanted to go to London and see King Henry VIII’s castles. I had no idea—as I’m sure no one else could have—the outrageous media attention we would receive or connections we would make. Social media brings me new surprises every day. Like 135 retweets on a post we made about equestrian. I have never seen that many retweets in my life! Athletes taking time out of their busy day to talk to students. And not just Indiana athletes—Olympians from around the nation… the globe even!
I think all of this attention boils down to the bottom line that we are meeting our goal. We wanted to be different. We wanted to provide coverage and spawn relationships that were different. We wanted to share stories of the people, places and culture of the Games—not just the score. Athletes love us, media praises us, other students want to be us. And I believe it’s all because of this mission.
Can’t wait to see what’s in store as we cross the pond!
Kait Buck | Public Relations
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