Find these new looks in London’s trendy clothing stores
By Lindsey Gelwicks | BSU at the Games
The Oxford Circus Underground station opens up to a sea of shoppers milling about the intersection of Regent and Oxford streets. Four royal-looking storefronts loom on each corner, each one identical, with three levels of broad windows rising above their ground floors. Only the signs indicating H&M, United Colors of Benetton, Niketown and Tezenis set each apart from the other.
Tourists taking a break from the Olympic venues and Londoners alike mix on the street, providing an eclectic blend of styles ranging from trendy to jeans-and-t-shirt clad. But don’t look on the streets for the newest trends; look in the nearly 300 shops spread out within the heart of London shopping.
Inside lie several trends popular on the streets of England. Below are just a few to look out for:
- High/low hemlines. Found in dress, skirt or even t-shirt form, these hems are higher in the front than the back. Several styles feature them as a sheer overlay to a short skirt.
- Studs. First emerging in the 1970s punk scene, studs are covering everything—pants, jackets, shoes. Though most common on denim, some studs show up on lace, providing a juxtaposition to the soft, feminine style.
- Vintage. Vintage infuses nearly every style in every store. “England is crazy about vintage,” boutique employee Andre Amorin said.
- Prints. These aren’t the regular animal prints of past trends. Current prints covering shirts, shorts and dresses feature quirky objects like red lips, birds in flight and open umbrellas.
Lindsey Gelwicks is a senior magazine journalism major at Ball State University and features reporter for BSU at the Games. Follow Lindsey and the BSU team at @lbgelwicks, @bsuatthegames and www.facebook.com/bsuatthegames.
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